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- Boston Consulting Group | GenAI Doesn’t Just Increase Productivity. It Expands Capabilities (2024)
Boston Consulting Group | GenAI Doesn’t Just Increase Productivity. It Expands Capabilities (2024)
This article discusses how generative AI enhances productivity by automating repetitive tasks and expanding workers' capabilities. It explains that AI enables employees to take on new tasks and roles without requiring prior expertise. This shift allows organisations to boost efficiency and achieve better outcomes by blending human creativity and AI-driven innovation.

ETHICAL USE OF AI
Boston Consulting Group | GenAI Doesn’t Just Increase Productivity. It Expands Capabilities
This article discusses how generative AI enhances productivity by automating repetitive tasks and expanding workers' capabilities. It explains that AI enables employees to take on new tasks and roles without requiring prior expertise. This shift allows organisations to boost efficiency and achieve better outcomes through blending creativity and AI-driven innovation.
DID YOU KNOW?
“48% of companies indicated plans to redesign their learning and development strategies to incorporate GenAI tools.”
DID YOU SEE?

Figure: When and How to Pair Humans with GenAI
NEED AN EXECUTIVE SUMMARY?
Introduction
Generative AI (GenAI) rapidly enhances productivity, enabling employees to perform tasks that once required specialised skills. This shift is significantly impacting organisational talent strategies and workforce development.
Key Insights
66% of employees using GenAI reported improved performance in tasks such as data analysis, with non-coders completing complex tasks after minimal training.
59% noted faster task completion, with those having coding knowledge benefiting the most.
GenAI’s adoption prompts 48% of companies to revamp learning and development models, emphasising AI-driven upskilling.
Recommendations
Implement GenAI training for all employees: Provide targeted training to empower non-technical workers to handle advanced tasks, helping them leverage AI’s capabilities for productivity.
Refocus hiring on adaptability: Emphasise problem-solving and basic technical skills over expertise. With GenAI, employees can achieve significant efficiency gains with minimal prior knowledge.
Update workforce development plans: Incorporate AI into training programs to foster continuous learning and ensure employees can handle creative and technical challenges.
Conclusion
By integrating GenAI, companies can boost productivity and redefine employee roles, allowing for greater flexibility. Organisations that invest in AI training and adapt talent strategies will be better positioned for long-term success.