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- LinkedIn | Workplace Learning Report 2024 (2024)
LinkedIn | Workplace Learning Report 2024 (2024)
This research explores the state of workplace learning and development (L&D) in 2024, highlighting how L&D is adapting to the AI era and focusing on skills agility and career development. It offers insights from global L&D professionals and data-driven recommendations for HR leaders and executives to drive measurable organisational improvements.

EMPLOYABILITY & LEARNING CULTURE
LinkedIn | Workplace Learning Report 2024 | This research explores the state of workplace learning and development (L&D) in 2024, highlighting how L&D is adapting to the AI era and focusing on skills agility and career development. It offers insights from global L&D professionals and data-driven recommendations for HR leaders and executives to drive measurable organisational improvements.
DID YOU KNOW?
“Did you know that 4 in 5 employees desire to learn more about using AI in their professions, indicating a significant demand for AI-related skills?”
DID YOU SEE?

Figure: Business Outcomes & Learning Culture
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Introduction
As AI reshapes how people learn, work, and chart their careers, L&D has become central to organisational agility, delivering business innovation and critical skills. The report combines survey results, LinkedIn behavioural data, and expert insights to help rewrite the playbook for the future of work.
Key Insights
Top L&D Focus Areas: Aligning learning programs to business goals remains the top priority while helping employees develop their careers, which has risen to 4th place from 9th in just one year.
AI Skills Demand: 4 in 5 people want to learn more about using AI in their profession, indicating a strong desire for AI-related skills.
Career Development Impact: Learners who set career goals engage with learning 4x more than those who don't, highlighting the importance of career development in driving learning engagement.
L&D's Growing Influence: The percentage of learning professionals who say L&D has a seat at the executive table has increased from 24% in 2020 to 67% in 2024.
Learning Culture Benefits: Companies with strong learning cultures experience higher retention rates, more internal mobility, and a healthier management pipeline.
Gen Z Learning Enthusiasm: 53% of Gen Z’ers workers believe learning helps them explore potential career paths at their company, compared to 37% of other generations.
Large-Scale Upskilling Challenges: Only about 5% of large-scale upskilling programs have advanced to the measurement stage, indicating difficulties in implementing and measuring success.
Career Development Maturity: About 40% of organisations have mature career development initiatives that yield positive business results.
Recommendations
Leverage AI for Personalisation: Utilise AI to create more personalised and efficient learning experiences, moving away from time-consuming custom content creation.
Align Individual and Organisational Goals: Develop career development and internal mobility programs that connect individual aspirations with business priorities.
Implement Key Career Development Practices: Focus on leadership development programs, shared internal jobs, mentorship programs, individual career plans, and internal mobility.
Embrace AI-Powered Coaching: Explore AI-powered coaching solutions to provide personalised guidance at scale, complementing human coaching efforts.
Emphasise Career Progress for Gen Z: Tap into Gen Z's passion for growth by offering explicit learning and career advancement pathways.
Prioritise Skills Agility: Foster a culture of continuous learning and adaptability to help employees and organisations thrive in AI.
Conclusion
As AI continues transforming the workplace, L&D professionals have a unique opportunity to drive organisational success by focusing on skills agility and career development. By leveraging AI, aligning individual and company goals, and emphasising personalised learning experiences, organisations can build a workforce ready to thrive in the rapidly evolving business landscape.